Miffy is Dick Bruna's best known and most popular character, featuring in more than 30 books.

Miffy was "born" in 1955. While on holiday in North Holland, Dick Bruna would tell his eldest son, bedtime stories about a little, white bunny, who scampered around the garden of their holiday home.

This bunny became the inspiration for Miffy.

Miffy appeals to children all over the world, instilling a sense of safety. Many children are able to identify with Miffy and her adventures. She is uncomplicated and innocent, has a positive attitude and is always open to new experiences.